Building a digital presence that reflects true craftsmanship
Paterson of Oldmeldrum create bespoke kitchens and furniture built to last. Combining traditional craftsmanship with modern precision, every piece is made to an exceptional standard. With a strong focus on quality materials, attention to detail, and a personal approach, their work is designed to be lived with for years to come.
The Project
Paterson of Oldmeldrum had built a strong reputation through the quality of their work, but their digital presence didn’t fully reflect it. The website lacked the same level of care, clarity, and consideration found in their kitchens and furniture, and there was an opportunity to better connect their online audience with the real experience of the business.
The goal was to create a more considered and user-friendly website that showcased their craftsmanship properly, simplified how users explore their work, and encouraged more people to visit the showroom. It was equally important to bring consistency across their social media and website, ensuring everything felt aligned and intentional.
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The Solution
We redesigned the website to let the work speak for itself, using clean layouts, strong imagery, and a structure that makes it easy to explore projects and understand the offering.
A key focus was bringing the human side of the business forward. By incorporating workshop content, process-led visuals, and real project details, the site now communicates the level of care and craftsmanship behind every piece.
Alongside the website, we continued to build a consistent presence across social media, sharing workshop updates, project highlights, and behind-the-scenes content. Targeted campaigns supported the website launch, helping to drive the right audience to the new platform.
The result is a clear, cohesive digital presence that reflects the quality of their work, builds trust with potential clients, and encourages more visitors to experience the showroom in person.
Bringing craftsmanship to the forefront
The strength of Paterson of Oldmeldrum lies in the detail, the materials, the process, and the people behind each project. We made this a central part of the website experience, ensuring visitors can see not just the finished result, but the level of care that goes into every build.
Creating consistency across web and social
With ongoing social media management already in place, the website was designed to feel like a natural extension of the brand. The tone of voice, visual style, and content approach are aligned across both platforms, creating a seamless experience for users moving between social media and the website.
