Rhiedorrach Estates is a stunning property that combines the rich heritage of a traditional Scottish estate with modern offerings and a strong focus on sustainability. Their services include a range of unique experiences, from luxury accommodation to outdoor pursuits. They are committed to preserving their natural environment and offering visitors an authentic, high-quality experience.
Revitalising the Rhiedorrach Estates brand with a complete refresh, a new logo, and a modern website that highlights their unique services and commitment to sustainability, enhanced with stunning drone footage and streamlined booking functionality.
Rhiedorrach Estates partnered with us for a full brand refresh to better represent their blend of traditional charm and modern sophistication. The project included the creation of a brand-new logo and a cohesive colour and font palette, which were then applied to a complete set of new print and merchandise materials. We also developed a brand-new custom built website from scratch, designed to elegantly showcase all of their diverse services. A key feature of the site is the integration of high-quality drone footage to provide visitors with an immersive view of the estate. To enhance user experience, we integrated a third-party booking system, streamlining the process for booking accommodation and activities. Throughout the project, we ensured all elements highlighted Rhiedorrach Estates' strong commitment to sustainability.
The design phase was centred around a complete brand refresh for Rhiedorrach Estates. We created a new logo that combines traditional elements with a modern aesthetic, using a new colour palette and font to reflect this unique combination. The chosen font, The Seasons, and the selected colours were specifically used to showcase a traditional feel, luxury, and modern appeal while also highlighting the estate's sustainable focuses. These design choices were the foundation for all subsequent work, ensuring brand consistency across the new website, print materials, and merchandise. The digital design for the new website was also meticulously crafted to be clean, intuitive, and visually stunning. The UI was developed to showcase all of their diverse services, and we integrated high-quality drone footage to provide visitors with an immersive and engaging view of the estate.
We developed a brand-new custom built website for Rhiedorrach Estates from scratch. The site's core structure and functionality were built to provide a modern and streamlined user experience. To make the booking process effortless, we integrated a third-party booking system, which streamlined a previously manual process. SEO improvements were also implemented to ensure better search engine visibility. The new website serves as a powerful digital tool that performs well across all devices.
To complement the digital brand refresh, we provided a range of print materials for Rhiedorrach Estates, ensuring every item aligned with their new identity. This included the design and production of waterproof game cards for fishing and shooting, envelopes, branded paper, business cards, and luggage tags. These print assets were created to enhance their professional appearance and improve the client experience by providing items that reinforce the quality and attention to detail associated with the Rhiedorrach Estates brand.
We worked with Rhiedorrach Estates to create a line of branded merchandise. These items were carefully selected and designed to align with the estate’s identity, offering both practical and memorable keepsakes for staff and guests. The merchandise included polo shirts for all staff and branded umbrellas, which reinforce the Rhiedorrach brand in a subtle yet effective way, ensuring consistency across all touch points.
At Minto, we're your all-in-one solution for design, digital, merchandise, social, and print services. Whether you seek eye-catching visuals, premium print materials, or a robust online presence, we've got you covered.
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