A refined brand and digital platform for a modern Scottish estate
Rhiedorrach Estates is a unique Scottish estate offering a blend of traditional heritage and modern experiences. From luxury accommodation to outdoor pursuits, the estate is built around delivering high-quality, authentic experiences while maintaining a strong commitment to sustainability and the surrounding environment.
The Project
Rhiedorrach Estates had a strong offering, but their brand and digital presence didn’t fully reflect the quality, character, or range of experiences available. There was an opportunity to bring everything together into a more cohesive identity that better represented both the traditional roots of the estate and its more modern direction.
The goal was to create a consistent brand across all touchpoints, supported by a website that clearly communicates their offering, improves the user journey, and simplifies the booking process. It was important that the new platform not only looked the part, but worked as a practical tool for both the business and its visitors.
The Solution
We delivered a full brand refresh alongside a new website and supporting materials, creating a consistent and considered identity across digital and physical touchpoints.
The website was designed and built from scratch, with a clear structure that makes it easy for users to explore the estate, understand the different experiences available, and complete bookings without friction. The integration of a third-party booking system streamlined what had previously been a more manual process, improving usability for both the client and their customers.
Visually, the site was designed to showcase the estate through high-quality imagery and drone footage, giving users a clearer sense of place and helping to communicate the scale and experience more effectively.
Alongside the digital work, we developed a full suite of branded materials, ensuring consistency across print, merchandise, and on-site touchpoints. The result is a cohesive brand and digital platform that reflects the quality of the estate and supports its continued growth.
Building a brand that balances heritage and modern use
The brand was developed to reflect both sides of Rhiedorrach Estates — its traditional Scottish roots and its more contemporary offering. Typography, colour, and visual style were carefully considered to create something that feels established without being dated, and modern without losing character. This foundation carries consistently across digital, print, and physical materials.
Simplifying the booking experience
A key part of the project was improving how users interact with the business online. By integrating a third-party booking system directly into the website, we streamlined the process and removed unnecessary friction. This allows visitors to move from discovery to booking more easily, while reducing manual handling on the client side.
