A complete brand and digital transformation for a growing civil engineering contractor
With 45 years of experience, Nicol of Skene delivers full-service infrastructure support across Scotland, covering Directional Drilling, Multi-Utilities Installation, Civil Engineering, Groundworks, Suction Excavation, and Trackway Mat hire.
They manage every stage of a project from installation to reinstatement, surfacing, and recycling, with a focus on safety, compliance, and efficiency.
The Project
Nicol of Skene approached us to modernise and unify their brand across all areas of the business.
As the company continued to grow, their existing brand and digital presence no longer reflected the scale or professionalism of their operations. There was a lack of consistency across touchpoints, from their website and marketing materials to vehicle livery and on-site branding. Internally, this also created inefficiencies when producing new materials or communicating services clearly.
The objective was to create a cohesive, scalable brand system and apply it consistently across digital, print, and physical environments, while also delivering a modern website and strengthening their ongoing marketing efforts.
The Solution
We delivered a full rebrand and rolled it out across every part of the business to create a consistent, recognisable identity.
A new logo and visual identity system were developed to reflect Nicol of Skene’s professionalism and industry positioning. This was then applied across all materials, including vehicle livery, business stationery, signage, and merchandise, ensuring a unified presence both on-site and in client-facing environments.
The website was redesigned and rebuilt to provide a clearer structure, improved usability, and a more modern user experience. Service offerings are now easier to navigate, with a layout that supports both credibility and clarity for prospective clients. Ongoing maintenance and optimisation ensure the site continues to perform as the business evolves.
Alongside this, we manage Nicol of Skene’s social media presence, creating consistent, branded content that supports recruitment, project visibility, and wider brand awareness.
The result is a joined-up brand and digital presence that works consistently across every touchpoint, strengthening both perception and day-to-day usability.
Brand consistency across all platforms
From vehicles on-site to business stationery and branded merchandise, every element of Nicol of Skene’s brand now works together as part of a single, cohesive system. This consistency not only strengthens brand recognition but also reinforces professionalism in every interaction, whether on a construction site, in the office, or online.
Supporting growth with a scalable digital platform
The website has been built as a long-term asset, not a one-off project. With a structured CMS, clear service architecture, and ongoing optimisation, the platform supports Nicol of Skene as they continue to grow, making it easier to update content, showcase projects, and communicate their capabilities effectively.
