Make Your Mark: The Value In Printed Materials

The Art In Printing Is More Relevant Than Ever
Published on:
September 21, 2023

You know that distinct feeling when you crack open a new book, and the pages feel pristine and fresh? Or the moment you take hold of a brochure, and the pages are glossy and smooth? Or when someone hands you a meticulously crafted business card, its sharp edges a testament to its quality, while its striking design demands your attention? There’s something about printed material that conveys a level of quality and care that digital material simply cannot match.

Printed material isn't something that you can scroll past on your phone; it’s something real and tangible that your audience has to hold in their hands and spend time thinking about. That's precisely the goal of any marketing campaign: to make your target audience think about your brand for as long as possible. In a world where today’s generation spends around 4 hours a day on their phones, any forward-thinking business will realise that the other 20 hours in a day when users are not on their phones represents a massive marketing opportunity. When your consumers aren't using their phones, let your leaflet or brochure be the first thing they see and interact with. If anything can convince you that printed materials still hold value, it should be the fact that consumers remember a brand name up to 70% better if they see it on a printed ad compared to a digital ad (Canada Post, True Impact Marketing). Printed materials provide an uninterrupted and undivided experience for consumers, the same cannot always be said for other forms of marketing.  

Business cards are perhaps one of the greatest marketing tools to ensure your first contact counts, but only when they're designed well. Did you know that in the 17th century, gentlemen would use calling cards to present to a household to call on a lady? So important were these cards that a badly designed card could be fatal to the gentlemen’s courting attempt! In a way, this still applies today; would you be likely to do business with someone who handed you a poorly designed or flimsy business card? It wasn’t until the 18th century that the common business card we know today began to be mass-produced using woodcut or letterpress techniques.  

Your business card is an extension of your brand; it legitimises your business and credibility and provides a tangible reminder to people about your meeting. It’s also highly effective at starting a conversation. If your business comes up in conversation, it's more effective for someone to say, "Hang on, I'll give you their business card!" as opposed to, "Oh, I forgot the name of that business; let me get back to you later." Business cards help you create a great first impression that lasts – one business card can reach so many different hands and leave a hundred impressions.  

Over 50 years ago, Minto started helping businesses create printed material. Our techniques and expertise have evolved with advancing technology, but our passion for creating quality products has remained the same. That's why we believe in creating business cards, leaflets, and brochures that are designed to be kept. We have a dedicated graphics team to help you create printed material that reflects your business and your standards. We take great pride in the work we create, so you can trust your business name in our hands.

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