SRB Wealth Management are a central belt based financial institution that dream big. Their portfolio of managed funds has grown to over £100m in just over 10 years. As part of one of the largest financial institutions in the UK, St James’ Place, SRB want to represent themselves in a way that not only suits their current exceptional offering but also reflects their ambitions…
As a partner practice of St. James’ Place, SRB was to retain the colour palette used by the group and much of it’s subsidiaries. The dark blue and gold conveys trust, wealth and power, essential for performing in the finance market but SRB also wanted their new brand to reflect a more personal approach.
Using a soft, elegant design style with flowing curves, we captured the essence of what was set out for us to achieve. The extended swash of the R character wraps a supporting arm around the B giving the sense of assurance with a warm welcoming impact.
A new brand needs to be shown off, so we produced a set of collateral complete with the new logo and identity (slideshow off collateral). With a tight deadline for the launch of the new brand, we set to work without sacrificing the quality – producing the goods to the highest standard. We even produced the display banners for the launch event taking place in Glasgow, making sure we saw the completion of the rebrand and redesign from start to finish, all in house.