For a company that specialises in creating unique and stunning feats of design and architecture, McAdam Design required a website that reflects the calibre of their work and represents the durability of their history. With an innovative portfolio of residential and commercial work that dates back to the ‘70s, McAdam Design have been a leading architectural firm in the North East that specialises in putting client relationships first, so that they can bring imaginative projects to life. But now it was time to give their website a boost of energy to take the brand into a new era.
With the previous site appearing outdated and lacking a cohesive aesthetic, the new site was launched complete with a refreshed, stripped back logo design courtesy of our design studio. Aiming for a clean, minimal design, the new website reflects and respects current architectural trends to bring the McAdam brand into 2022, ready to target a new contemporary audience and take their place next to their peers.
Incorporating the rich catalogue of McAdam’s diverse portfolio to help populate the site, we designed and created an entirely new project set-up that focuses on enhancing the user experience through seamlessly transitioning between the full range of McAdam’s eye-catching work. We also added a new ‘Journal’ section as part of an easy to use and navigate Content Management System, so that the internal team at McAdams can establish themselves as a leading voice in the industry, passing on all of their knowledge and expertise with informative and engaging blog posts.
An assembly of imagery enables the user to become fully immersed within the new site, crafting an environment and a user experience that feels comfortable to spend time with and shows off the full personality of the McAdam brand.
“Our website was out of date and didn’t fit with our practice. We are delighted with how current and unique Minto has made our new website to us, along with our logo. The team at Minto have been professional, approachable and friendly. We look forward to continuing working alongside them.”