Langen Motorcycles was born out of a passion to create machines unlike anything else on the road, pushing the boundaries of modern technology and innovation whilst capturing the very essence and emotion of riding a motorcycle.
Initially brought together through a referral to create a collection of branded merchandise that would help launch the very first model at one of the UK’s most prestigious motor events, The Goodwood Festival of Speed, we couldn’t just stop there. We had to throw in an entirely new website & eCommerce option for good measure.
Having worked on projects for some of the UK’s more established motorcycle companies, we had a good working knowledge of the industry, which we used to design a series of t-shirts aimed squarely at their target audience - hardcore enthusiasts.
We extended the offering with long-sleeve T’s, ladies’ tank-tops, baseball caps and snoods to give festival goers some retail choice once they’d seen and heard the new awe-inspiring Two Stroke bike!
Oh, and a limited-edition beer bottle label, designed in conjunction with Crankshaft Brewery, ensured visitors hung around the stand.
Suitably impressed with the merchandise designed and supplied, Langen founder Chris Ratcliffe further commissioned us to design and print a brochure to showcase the Two Stroke. A superb library of new photography stock made this easy to identify and highlight the impressive features the bike has to offer and with some creative headlining we pieced together a teasing intro to a great British motorcycle.
Having done our bit to ensure the Two Stroke was met with roaring success for its big day out at Goodwood Festival of Speed in 2021, we kickstarted the next stage of Langen’s determined takeover in 2022 by designing and developing a whole new website to meet the flourishing needs of the evolving brand.
When users visit the new Langen website, they don’t have to look too far to understand why they are there. Greeting the user from the jump, the stunning Two Stroke is proudly on display immediately through the homepage – becoming the anchor and the focal point of the user’s journey through the site. A user-friendly, responsive interactive feature allows users to take a deeper dive through the technical and mechanical aspects of the incredible bike itself.
Supported by a range of stark photography and high-quality imagery, the new site design offers a racier and edgier aesthetic, providing the user with all the information they need about Langen and the Two Stroke itself, and how it came to fruition. And once they’ve been truly won over by what the Two Stroke has to offer, we built in a full eCommerce option for users to reserve one of their own. Completing the customer journey with a personal and stylish touch, our studio team even designed a bespoke and personalised email receipt upon each order, adding a unique finishing touch.
We also came up with a completely new brand, logo, and landing page for Langen Technology, but more on that later…