Since its formation in 2010, LFH Engineering has grown to become a reliable market leader in fluid transfer, with its specialist range of pumps produced in-house for numerous applications across many industries. In order to truly reflect the company’s current products and services, along with future plans, the branding needed a fresh new approach.
And not just a new face, the name was also changed to align it with a brighter, greener future for the company, so LFH Fluid Control was born.
Having looked after the company’s branding since its inception, we were once again called into action to provide a new image for the refocused, forward thinking industry leader. A clean, modern logo was crafted in our studio and presented as a graphic symbol of these new changes, using a modern typeface and bold new icon. The ‘Volute’, named after the integral part of the pump assembly, not only symbolised the motion of fluid being transferred, but also the company’s transition to a more greener future.
The new design would become the blueprint for all visual aspects of the brand, from the all new website we were developing through to the workshop signage and van livery. The whole project was managed and delivered by our studio team, on time and on budget!
With the brand developed and polished to perfection, the new LFH Fluid Control website was designed and developed with the future values of the company at its core. Communicating directly with CEO Les Hill gained us a deeper understanding of the new direction and helped to shape the the web development process. The new design was a world away from the previous website with our team opting for a clean and minimal refreshed style that truly reflects the next stage in the brand’s evolution.
Purging all the relevant information from the existing site to find the best-suited approach to tie it into the new brand and the new site without feeling outdated or out of place, we redesigned the pump technical specifications with a greater focus on enhanced user experience. As part of the website overhaul and redesign, we introduced and developed the search bar and navigation system, integrating the correct keywords for a more responsive and accessible experience that places the user at the forefront.
"My sincere thanks to all the team at Minto for delivering such a great job with our new logo, rebrand and web site, exactly what we were looking for. As always Minto quickly tuned into what we were looking for and once the new brand was agreed the whole journey to launch went very smooth, having a partner who are easy to reach and communicate with really makes all the difference. Well done Minto and thanks again."