The world of digital marketing is new to some and old hat to others. Why reinvent the wheel every day when you can learn from the best? That’s not to say you should never innovate but there’s always opportunity to learn new techniques from some of the industry’s best thinkers.
Here are 5 digital resources to enable you to keep on learning:
They literally wrote the book on digital marketing. Founded by Dr Dave Chaffey, the digital wizard himself, Smart Insights strongly believes in the power of content marketing and data driven improvement. Their range of free guides on topics from social media management to e-commerce is great for professionals and beginners alike. The blog gives great value in its comprehensive articles about the digital industry, the future of marketing tech and new digital developments.
Another behemoth in the marketing industry, Marketing Week is one of the best resources to keep up to date with everything newsworthy in the digital industry. They boast a huge collection of in-depth articles on topics including brand positioning, customer experience and digital marketing. If there’s a new re-brand, merger or algorithm update on Google the MW team will be writing about it. If you have the budget they also author a number of extensive reports on various topics for around £500.
Hubspot is a paid CRM and marketing software giant. They claim to offer the be all and end all of content marketing systems (bold talk) and they’ve been at it for a long time. However, what they do offer is their academy. Hubspot aim to narrow the digital skills gap and build the digital marketing talent of the future (not to mention create a new generation of marketers who have a positive association with their product). Software aside, the academy gives a solid training experience in digital marketing should you want to continue to develop your knowledge.
This little blog has grown exponentially over the last few years. They offer a great range of detailed articles on social media, business to business marketing and much more. If you’re looking to learn more about a broad range of topics then this is a great place to start. Well written and well curated, Oktopost is a fantastic resource for keeping yourself in the loop or generating your own content topic ideas too.
A side project and digital blog from content marketing leader Neil Patel, one of Forbes’ top 10 marketers in the world, this particular guide is one of the most comprehensive introductions to online marketing that you could want. If you’re a professional looking to get back to basics and reinforce your knowledge or if you are a beginner looking to get up-to-date with the jargon your marketing agency has been spouting then this is a great place to start.
So that’s it. Our round up of 5 of the best marketing resources is complete. There are a thousand more out there but one thing is for sure, you won’t have time to read them all. If you’re looking for expert advice or support get in touch today.