Call: 01224 631544

New Brand Launch in the Pipeline

Pipeline Technique - The Journey of launching thier new brand

The Brief

Pipeline Technique, world leading provider of solutions to the oil and gas industry for the most demanding challenges in Welding, Non Destructive Examination and Field Joint Coating recently got acquired by Dutch pipelay and heavy lift specialists, Heerema Marine Contractors. Following this they underwent a full corporate rebrand with a refocused message on communicating the wealth of experience and knowledge Pipeline Technique have to safely and reliably deliver projects to tight fabrication schedules, virtually anywhere in the world. As such they needed an equally as committed supplier to aid in the launch and raise awareness of the new brand.

The Journey

Having been reliable suppliers of Pipeline Technique for over 15 years we got the opportunity to showcase our full breadth of services and created a bespoke presentation to highlight our creative input across Design, Print, Branded Merchandise and Display. We were involved in orchestrating the new brand launch which covered updating business cards, corporate stationary external signage, business gifts, clothing, printed marketing materials and all Safety materials. Due to the global reach of Pipeline Technique and diverse range of projects it was important to provide consistency across all mediums. With our years of expertise and know how we were able to ensure the brand integrity was upheld in printed, embroidered, embossed and laser engraved forms across all sorts of materials from pens, warehouse signage, notebooks and beanie hats.

The Solution

The first phase of the new brand rollout was completed on time and on budget. This allowed Pipeline Technique to communicate the updated brand with all customers and staff in a timely and consistent manner ensuring maximum impact. Continuity is key across all touch points with the brand and Pipeline Technique have been the perfect partner understanding this from the offset. Early receptions have been extremely positive and we are pleased to be entrusted to deliver further branding solutions as the new brand excels in the marketplace.

RETURN TO CASE STUDIES
The Studio
St. Mary's Court
Huntly Street
Aberdeen
AB10 1TH

T: 01224 631544
E: sales@mintobranding.com
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