Healthy Living Programme

Getting to know you...

The Healthy Living Programme was set up to get involved with Scottish independent retailers, assisting and supporting them to offer healthier choices to local customers. Across the whole of Scotland, they are doing their best to achieve a healthier nation for Scotland’s future with young school kids at the heart of everything they do. The team at Healthy Living Programme work closely with retailers to promote a healthier lifestyle throughout their stores and to help develop their point of sale. And that’s where Minto came in. We were honoured to be recruited to design, brand, print and develop their presence both in store and online through their socials and website.

Healthy Living Programme
Diet, Health, Lifestyle
Branding, Website Development

The Brief

After Minto came on board to work with Healthy Living Programme, we quickly came to establish the importance of developing a better point of sale. It was all about catching the eye of the customer so they would understand the message and start their journey to a healthier lifestyle. Marketing and branding 101. As always, Minto knew what to do. But it wasn’t just the in-person point of sale or the overall brand that needed developed, the Healthy Living Programme needed a stronger digital presence. Between Minto and their partners at Digital Alchemy, they had all bases covered between them.

Old VMCC Logo

Our Approach

After working closely with management at Healthy Living Programme, we got a deeper understanding of the core aims of the programme - striving towards the betterment of the country’s health through education and access for everyone. Seeing the importance of this message and the work they were looking to do, Minto got to work straight away.

Years of experience meant we knew what to do when it came to catching the eye of customers in store. Display cases for fruit; point of sale clip strips; recipe cards to take home with you. All of this and even more were designed, sourced and printed by Minto, ready to be rolled out to all the complying retailers who were working with the programme. Customers quickly took to the new stands and designs; their attention was caught, and they were ready to start their journey to a healthier lifestyle. But something was missing, we needed something more – or someone….

New VMCC 75 Years Logo

Meet Welby

Every great brand has a mascot. From Mickey Mouse, to Alexander the Meerkat. Everyone loves an identifiable character to champion an organisation and reflect the brand, capturing the hearts and attention of the outside public. And for the Healthy Living Programme, a fun initiative with space to be creative, who’s core audience included school kids, a mascot was what was needed to really take things to the next level. So, meet Welby. The perfect wellbeing mascot, in the form of a banana. Unsurprisingly, Welby was a hit. Drawn up and designed by Minto, the new mascot was quickly added onto bags, prints, recipe cards, social posts, the lot. We even created a top banana award bust featuring Welby that was to be given schools and shops that took part in the programme. If you want your very own, get in touch with the Healthy Living Programme (inc link) and see what you can do to get involved. Before you know it, you might be getting a visit from Welby himself. A testament to the brand at Healthy Living Programme, Welby is also a testament to the design of Minto and our ability to take the task to the next level.

From our client:

“All the team at Minto, are a real pleasure to work with. They bring a wealth of experience and professionalism in all the tasks they undertake. Customer service is outstanding, and no task is an issue even when short timelines are given.

The merchandising tools that Minto have designed and produced for the programme have in no doubt assisted in getting the programme identified within the sector and now made the programme a brand that is recognised in convenience retail stores across Scotland.

Welby is a bright & colourful character that enables retailers to promote healthy eating through a fun and interactive way with younger generations that visit their stores.

Through our work with Digital Alchemy we have now launched our own website which assists in profiling the programme and has promoted the programme not only in Scotland but now at a National level, this is testament to the skills and expertise of the entire team at Digital Alchemy.

I cannot recommend Minto and Digital Alchemy highly enough.”
Kathryn Neil
SGF Healthy Living Programme Director